Optimize your marketing activities with Dynamics 365 Customer Insights

Excellent customer data is indispensable for an optimal customer experience. After all, today's customers expect a personal and seamless customer journey. But how do you bring all customer data together within your company? And how do you use this data in your marketing activities? Discover the possibilities of Dynamics 365 Customer Insights.

A 360-degree view of the customer and customer relationship – in all channels

Sales, marketing, and customer service require a view of customer relationship development, ranging from the marketing and lead stage to the actual creation of an account, and further to customer service and after-sales management. Dynamics 365 Customer Insights helps you to understand and develop your customer relationships comprehensively:

  • Understand the customer and anticipate their needs
  • Follow the customer journey in all stages and channels
  • Provide high-quality service and improve the customer relationship
  • Sell more and create customer loyalty
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Personalized communication and advanced marketing automation with Customer Insights

Dynamics 365 Customer Insights helps you manage your marketing planning, execution, and result analysis in a single place for all your marketing channels. You can create comprehensive campaigns and make use of AI-based recommendations for content creation, choice of distribution channels, compilation of customer segments, and analytics. 

You can bring your communication to an individual level by personalizing the contact points of your customers and your company. Customer Insights journeys enable your marketing to react in real time to customer actions and to offer personalized and more targeted content to your customers, further improving the customer experience. 

Dynamics 365 Customer Insights is a marketing CRM system, but it goes beyond any previous system in its application and integration into other functions. It helps you create profitable customer relationships by offering services that meet each customer’s needs.

Sami Kankaanpää
Sami Kankaanpää Business Lead - Fellowmind

Dynamics 365 Customer Insights incorporates Dynamics 365 Marketing and Customer Insights

With the new Dynamics 365 Customer Insights offering, you get both - the standalone Dynamics 365 Customer Insights and Dynamics 365 Marketing apps in one package.

The name remains the same, but the new Customer Insights application offers now Customer Insights Journeys - previously known as Dynamics 365 Marketing and Customer Insights Data - previously the standalone Customer Insights application.

Customer Insights Data - Your customer data platform

Nowadays, there is a lot of customer data available. Skillful! But this can also be a major challenge for organizations when this data is stored in different sources. In this case, Customer Insights Data, as a customer data platform (CDP), can offer a solution.

Get complete customer insights with a 360-degree customer view

Bring together customer data from different sources and gain deeper insights about your customers. By connecting data sources and unifying this data, consistent and comprehensive customer profiles are created.

Create segments and optimize your real-time journeys

Build advanced segments in Customer Insights – Data based on the different data sources. This allows you to address your target group in a more targeted way. Thanks to the standard connection with Customer Insights – Journeys, you can easily apply the segments to customer journeys.

Understand your customers even better with personal measurements

With Customer Insights – Data, you can configure measurements that allow you to understand customer behavior even better. Then use these insights to further optimize your customer journeys based on your customers' behavior.

Customer Insights Journeys - Your new marketing platform

Get started with customer data and use these insights to orchestrate personalized customer journeys. We can help you map and optimize your customer journeys and processes. This way, you can take the customer experience to the next level and convert your prospects into loyal customers.

Personal real-time marketing journeys

Real-time marketing offers the opportunity to be relevant at every touchpoint. By using different channels and triggers, you can respond to the customer's needs at any point in the customer journey. And because the customer journeys are real-time, you target the customer at the right time through the most effective channel.

Marketing driven by artificial intelligence (AI)

Work more efficiently and achieve more with artificial intelligence (AI). For example, let the Copilot features in Customer Insights - Journeys support you in creating segments. Or use AI to get inspired when creating content. Copilot empowers marketing professionals to innovate, increase productivity, and helps them do what they do best: improve the customer journey.

Generate qualitative leads

With real-time marketing, you can reach the right customer at the right time. In addition, Customer Insights – Journeys brings useful functionalities, such as form creation and lead scoring. This allows you to convert potential customers into quality leads more effectively.

Want to know more?

Sami Kankaanpää
Sami Kankaanpää Business Lead - Fellowmind

The best way to find out how Dynamics 365 Customer Insights can help you is to reach out to us, and we will provide you with a series of use cases that can be tailored to your specific challenges.